Deciding Not to Suck
Final Autopsy Affirms the Democratic Party's Brand is in Tatters
A Tough Rx from the Doc
When they called to pre-brief me on the Deciding to Win report, I said, “Let me guess—your findings are that our brand is fucked because it’s weak, woke, and weird.”
To his credit, study co-author Simon Bazelon chuckled and said, “Well, I wouldn’t put it that way.”
But he didn’t have to. That’s what the data says.



