The Cycle- On Substack

The Cycle- On Substack

Deciding Not to Suck

Final Autopsy Affirms the Democratic Party's Brand is in Tatters

Rachel "The Doc" Bitecofer 📈🔭's avatar
Rachel "The Doc" Bitecofer 📈🔭
Oct 28, 2025
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A Tough Rx from the Doc

When they called to pre-brief me on the Deciding to Win report, I said, “Let me guess—your findings are that our brand is fucked because it’s weak, woke, and weird.”

To his credit, study co-author Simon Bazelon chuckled and said, “Well, I wouldn’t put it that way.”

But he didn’t have to. That’s what the data says.

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