I first learned about Way to Win when they published an analysis after the 2020 cycle empirically demonstrating the weakness of the Democratic Partyâs messaging strategy against the GOPâs in the 2020 cycle.
While Republicanâs focused on branding Democrats as dangerous socialists intent on destroying America, Democrats were branding Republicans as good friends they just couldnât wait to work with it!
The poll-tested value of telling swing voters how great the other party is and how much you canât wait to work with them is pretty high, but the electoral viability of such a strategy is low, very low.
In 2020, Democrats running on bipartisanship underperformed in âdown ballotâ elections losing 13 seats in the House and dropping winnable senate races in North Carolina and Maine that would have given Democratâs the power to reform the filibuster.
So, heading into 2022, I was hyper-focused on getting Democrats to understand that because most Americans donât follow the news, especially not political news, if you want them to know the Republican Party has collapsed into a dangerous cult thatâs coming after their health, wealth, and freedom, you damn well better tell them yourself!
Way to Win is on the frontline of groups working to bring that exact message to the masses and played a key role in helping to push Democrats to run on the Supreme Courtâs evisceration of Roe.
In this episode I talk with Jennifer Ancona, co-creator and VP of Way to Win, about Wayâs MUST READ analysis of 2022 midterm messaging and how new messaging strategies helped Democrats defeat the Republican Partyâs âred waveâ against all the odds.
If you want more Democrats to find a Way to Win, donate to support Wayâs CRITICAL work right now!
